What would you think at first glance if you see an advertisement of a random person, promoting a famous product? Consider the product is your one of the favourite or you are looking for it for quite a long time. Then what will you do? Will you be interested/little interested/not interested at all?
My personal choice would be to go for that product. Because I know my thoughts, in this case, will be- “this guy/girl is like me, he/she has got the advantage of using that product. Hopefully I’ll get the same benefits if I use that product too.” To be honest, I know there are many people like me now who like to depend on a non- celebrity than a celebrity. Because Trust is a big issue!
After the boom of social media usage, people like us have become famous by social media advertising. An example- before 2013, Joanna Soh was just a normal girl. Today she is a public figure with 553,676 subscribers in her YouTube page and have 94,188 likes in her Facebook page. She is a certified fitness specialist and nutrition coach. Her videos are mostly related to fitness and food. Today she is inspiring thousands of people by her work and she also promotes renowned brands like Puma, Nescafe mountain wash coffee etc. After watching her recent video, I definitely have considered to buy the Puma shoes instead of buying rebook!!
When the situation comes to promote a product by any normal people, the company should consider the most important fact that- “the people help to connect with the mass audience”. The more people will use that product, there will be more business- altogether simple equation. After all, every company wants the best business.
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